neuromerchandising group | WHAT
neuromerchandisinig® „Wir glauben, dass Handel immer die Begegnung von Menschen ist. Nur wer den Menschen versteht ist dauerhaft erfolgreich.“
neuro, neuromarketing, point of sale, point of purchase, marketing, sales, verkauf, erfolg am point of sale, mehr ertrag, mehr umsatz, menschen verstehen, neuromerchandising group, neuromerchandising, bert ohnemüller, retail, umsatz, ertrag, pos, ladengestaltung, emotionalisierung am pos
page-template,page-template-full_width,page-template-full_width-php,page,page-id-14479,bridge-core-2.5,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-23.5,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.4.1,vc_responsive,elementor-default,elementor-kit-15890

Give your customer an idea. View the world anew.




The neuromerchandising® group is your pulse, your consultant and strategic partner with heart and mind.


Transformation through communication.

Lectures and workshops by Achim Fringes and Bert Ohnemüller convey the methodology of neuromerchandising® and inspire your audience with competence, practicality and relevance.

neuromerchandising® will bring emotions to your Point of Sale,

making it a Point of Soul, since everything that is not emotional, is irrelevant for the brain.


    • Introduction to the subject of neuromerchandising®
    • Senses and perceptions
    • How will my POS be experienced
    • Retail is the encounter of people
    • How to create a comfortable atmosphere
    • Specific case studies from different industries
    • Interactive development of the initial methods of approach

Lecture topics

Acting with all senses

What can we learn from neuroscience and evolutionary biology for more sales and profits.

The E-Factor

Trade is the encounter of people.

Leadership at the Point of Sale and shoppermarketing

Selling means understanding!

The power of emotions

How neuromerchandising® (r)evolutionizes the Point of Sale.

Growth to success

How to gain leadership in Sales

Do not fear a change in trade

Encouragement for new ways of thinking: assortment, companies, life.

From the Point of Sale to the Point of Success

Introduction to the topic neuromerchandising®


Achieving all your goals with enthusiasm.

Success comes as a consequence. Only if it is possible to reach the hearts and minds of people, we can achieve sustainable change. The neuromerchandising® group sees itself as an encourager and a consultant to the successful implementation of your projects. Additionally, we provide concrete products and solutions.

Answer those questions to you.

    • What do you stand for?

    • Why do you do what you do?

    • How do you want to be perceived?

    • How do you create a high enthusiasm at all marketing levels?


neuromerchandising® products

The neuromerchandising® group is your partner for the implementation of multi-sensorial solutions. Based on many years of experience we are confident that we can provide the right products for your emotional POS.

(You will see our product here soon)