Not every human being is your customer, but every customer is a human being.
Understanding the human being.
Understanding the Point of Sale.
THE DISCOVERER
ACHIM FRINGES
co-founder and co-owner
Achim Fringes coined the term of neuromerchandising® and is the head behind the method, analytics, research and development at the neuromerchandising® group.
"Be loved by the customer"
BERT MARTIN OHNEMÜLLER
Founder and CEO
Bert Martin Ohnemüller is a visionary with high implementation competence. As a long-standing expert in POS-marketing, he is able to draw the right conclusions from the insights of neuromerchandising®. This makes him the key figure between method and realisation.
"We do not sell baking recipes, but bread. "